1. Basic Toxin - Upper Third of Face
This module will cover:
- Introduction
- How it works
- Set up
- Assessment
- Promotion/regulation
- Consent/photos
- Brands
- Practical demo
- Cases/post op
- Complications
- Review
2. Lips - Basic
This module will cover:
- Introduction
- History of fillers
- Ageing process
- Set up
- Practical demo
- Lips
- Hyalase
3. Marketing Masterclass
This module will cover:
- How to make your business thrive instead of survive
- How to handle telephone enquiries and get your team on board
- Establishing your offering and making it appealing for prospective patients
- How to plan strategic marketing that will give you an influx of patients
- What you can and cannot say when advertising to not fall foul of the regulators
- The 3 M’s of the marketing mix
- Referral marketing introduction
- Online marketing introduction – the do’s and don’ts of your business website
- The future of regulation
- The 4 P’s that will reduce any potential patient complaints
- How to keep a patient for life
- Organising the perfect practice open evening or launch event
- Using the right KPIs
- Pricing structures to promote upselling
- Optimising to promote a growth in turnover
- Using gift vouchers in the right way
- How to get your patients to promote your business for you
4. Manage and Avoid Complications
This module will cover:
(i) Advertising
- What you can say and cannot say when advertising, to not fall foul of the regulators
- Do you need to be VAT registered?
- New licensing updates
- MHRA and ASA to become more proactive
(ii) How to avoid complications
- How to spot body dysmorphic patients
- How young is too young?
- Contradictions to Botox - numerous medications, including cough/cold medications
- Handling patients expectations versus anticipated results
- What is essential to have in your medical emergency bag and how to use these drugs
- Lip fillers and patients on Roaccutane
- Ptosis - how to stack the odds in your favour
- Avoiding Diplopia when treating crows feet
- ‘Essential kit’ contents for non medical emergency situations
(iii) How to manage complications
- Diagnosing and management of eye lid ptosis versus eye brow ptosis
- Bruising - latest protocol to manage
- Resistance to toxin
- Hematoma
- Acute skin infections
- Dealing with someone else's treatment - what to do and what not to do
- Vascular compromise - necrosis and compression
- Elective protocol for Hyalase
- Emergency protocol for Hyalase
5. Lips Masterclass
This module will cover:
- Understanding the anatomy of the oral area
- How the ageing process affects the oral area and the lips
- Learn how to properly assess patients for lip treatments
- Profiloplasty and beautification assessments
- Ethnic variations in lips and lip enhancement treatments
- Evaluating and selecting the right products to use
- Practical techniques on video learning how to master the use of both needles and cannulas for lip treatments
- Complications management